This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from mark-ryden-europe.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically gather details about your device, including your web browser, IP address, time zone, and some of the cookies on your device. As you navigate the Site, we also collect information about individual pages or products you view, what websites or search terms brought you to the Site, and how you interact with the Site. We refer to this automatically gathered information as “Device Information.”
We collect Device Information using the following methods:
- “Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” record actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that record how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we gather information from you, including your name, billing address, shipping address, payment details, email address, and phone number. This is referred to as “Order Information.”
When we mention “Personal Information” in this policy, it refers to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to fulfill any orders placed through the Site (including processing payments, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risks or fraud; and
- Provide information or advertisements about our products or services, as per your preferences.
We use the Device Information we collect to help screen for potential risks and fraud (especially your IP address) and to improve and optimize our Site. This includes generating analytics on customer browsing and interaction on the Site and assessing the effectiveness of our marketing and advertising campaigns.
"By using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to have this currency stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). This enables selected currency to remain consistent during browsing so that prices are displayed in your local currency."
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use it as described above. We use Google Analytics to understand how customers use the Site—you can read more about Google’s use of your information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with laws and regulations, respond to subpoenas, search warrants, or other lawful requests, or protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to deliver targeted advertisements or marketing communications that may interest you. For more on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising via the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out through the Digital Advertising Alliance’s portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note, we do not change our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access any personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact details below.
Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests outlined above.
DATA RETENTION
When you place an order on the Site, we will retain your Order Information for our records unless and until you request us to delete it.
CHANGES
We may update this privacy policy periodically to reflect, for example, changes in our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more details about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us via email at info@mark-ryden-europe.com